This week we interviewed Justin Williams from Jennings Technologies in Medford, NJ about how his company is marketing their services.

What service/product(s) does your company provide?
We focus on Digital Marketing, Managed IT Services, and Information Security Services. We work with clients in the Philadelphia metro area that have 10-150 employees and help them use technology to save money, make money, and reduce risk.
When did you launch your business/how long have you been in business?

Jennings Technologies has been partnering with clients to deliver innovative technology solutions that help Make Money, Save Money, and Reduce Risk since 2004.

What is your elevator pitch?

Jennings Technologies strives to build lasting partnerships with all of our clients and we strongly believe that it allows us to provide the best possible solution to very important business problems. Honesty and forthrightness help any type of relationship grow strong and it is our belief that a strong relationship is a key factor in helping businesses solve problems through the use of technology. Relationships are the foundation of every good digital marketing campaign, web development project, or IT project we build and implement; if we don’t understand our clients we can’t be the best.

What marketing tool(s) does your company currently use?

We employ a variety of real world and digital marketing techniques for our clients and selves. Some of the tools we use are WebCEO, Google Analytics, Wordpress,Constant Contact, Twitter, Myspace, Google Adsense, and Google Adwords.

What has been your greatest marketing tool?

Google’s suite of tools has by far been our most valuable asset in marketing efforts.
What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges?

Like a lot of growing companies we face the dilemma of a saturated technology market. There are many places to get digital marketing solutions or a managed IT services plan. We stay competitive through strong relationship building and an “As a Service” pricing model. We offer most of our services for one flat rate on a payment schedule that works for our clients.

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online?
We market primarily online. We believe in walking the walk and we implement the same solutions for our company as we do for our clients. We regularly update our website with new content and press releases, we maintain a company blog online called True Colors, we are part of different social media groups like Twitter and LinkedIn, we believe strongly in organic seo and pay per click campaigns, and we are constantly trying to stay ahead of the curve by researching and using emerging digital methods.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

We are hearing worries and financial horror stories from many small and midsized businesses who we work with. Sales are down and budgets are strapped. There is a digital marketing revolution occurring right now that can help you grow your business and in many cases cut marketing costs. We actually wrote a great article on this entitled “Recession Proof Your Business” which can be found on our online publication True Colors.

Any cost saving tips?

Yes. Make sure you invest in a solid presence on the web that helps your business drive in quality leads which create sales for your business. Step outside of the box and get creative. You may be able to replace some of your traditional marketing methods with exciting and powerful methods in the digital world!

Uncategorized