It’s no secret that viral media has a wide reach, with the potential to reach millions of people. The debate over whether this effect can be monetized however has raged on in the marketing world, with many people devoting their time and energy to find a solution, but without a clear methodology as a result.

The owners of the right’s to Chris Brown’s “Forever” have found an unexpected viral marketing resource, and by youtube’s reports and from viewing itunes downloads, they have successfully monetized a viral video. The “JK Wedding Entrance Dance” has gained over 12 million views thus far. It’s a charming video of one couple’s unusual and fun wedding entrance. The dance is set to troubled singer Chris Brown’s “Forever,” and with the “click to buy” roll over option for rights owners on youtube, the song has shot to the top of the itunes charts.

The direct relationship is easily traced because of the severe drop off in Brown’s sales due to his abysmal public profile surrounding his relationship with Rihanna. There is a direct correlation between the wedding dance video’s success and the surge in itunes sales.

Is this a unique case and just a happy accident? Certainly not, the success of artists like OK GO, and Tay Zonday come to mind, but how is this type of success really predictable? The answer to that question remains hazy, but it is reassuring to see that viral media does in fact hold encouraging and real potential for revenue sucess.

How can a small business capitalize on this? Well it’s obvious that the key is in doing something that is

A) Unique and original

B) Fun/funnny and feel good

C) Is easy to relate to

D) Something that your friends would get a kick out of

These key factors aren’t necessarily a formula, but they contribute to the watchability, and more important the ’sendability’ of the video, which is afterall, the secret to viral success.

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This week we interviewed Jenny Poon from Eeko Studio, a design company serving the Phoenix metropolitan area. They are a provider of green graphic design solutions, specializing in print and web design. They use strictly FSC certified paper stocks and printers and are experts in sustainibility. They pride themselves on bringing new ideas on how to better support sustainibility throughout the design process.

When did you launch your business?

January 2009, 4 months and going strong!

So what’s your elevator pitch?

We grow business through design. We work with local businesses to solve visual problems and be motivators of communication. We focus on functional graphic design that is either organic, reusable, or recyclable. We also believe that everyone should be involved in the sustainability of the earth, so we give people the ability to support the earth through us. We donate a portion of profits from EVERY job to local environmental charities.

Since you’re so new, what marketing tools does your company currently use?

Online marketing ads, social networking, facebook, twitter, word of mouth, blogging

Which of these has been your greatest marketing tool?

word of mouth

What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges?

The biggest problem in being one of the only green design studios in Phoenix is that being eco-friendly can carry a higher price tag. It is somewhat of an investment. And it’s hard to convince someone to pay even a little more for something that will extend the life of earth, when there is a cheaper alternative. Especially in the struggling economy.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

Everyone is being effected by the downturn in our economy. But at the same time, it is an exciting time for small businesses. It is the small businesses that spark economy and it is the small businesses that will be able to bend and adjust to the problems of poor economy. It is the time of new media and marketing. The old rules don’t apply anymore. People these days are turned off by scheming and the typical salesmen. When economy is bad, there is little trust. So people turn to referrals and place their trust not in the government and their jobs, but in the people they surround themselves with. They look to friends to tell them who they have had good experiences with and that is what we are trying to focus on — being a good and loyal company that does something very simple. Follow through. We solve visual and communication problems. And we do it with the Earth in mind.

Any cost saving tips?

Being green is not always expensive, as more people get involved with sustainability the initial price will slowly drop. And we are seeing it. recycled papers and alternative inks are becoming very affordable. But even more, think about things you can reuse. Moving offices doesn’t mean you need all new furniture. Look for ways to recycle current stock. Don’t over order on print material because it is not only a waste of paper, but a waste of resources and time. Work with people you trust. Doing a good job once is a lot cheaper than doing a poor job wrong several times.

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Many companies are now offering free perks in order to make signing up for their service more appetizing. This is a great way to incentivize customers to sign up for something that they more than likely will also sign up for anyway, but may not be sure which provider to go with. Vonage for instance is offering $300 in gas and groceries to sign up for a 6 months of their bundled phone and TV service.

ATT is offering $50 netbooks to customers in Philadelphia and Atlanta who sign up for their “At home and on the go” broadband service.

Deals on hardware to promote a digital service are becoming more and more commonplace, and are a great marketing strategy to incentivize new service membership.Even Etrade has subsidized new blackberrys in order to promote its service.

These types of deals are mutually beneficial both for provider and customer. It is a sign of the times when something as essential as internet service needs to throw in perks to entice new customers.
This strategy can easily be used by small business marketing, especially for service based companies. Reducing the cost of essential hardware is effective in two ways, both as a way to appeal to the customer’s wallet, but also in promoting word of mouth advertising, since people will talk about the great deal that’s available on the essential piece of hardware.

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This week we interviewed Michelle Summers from Atlanta, Georgia. Her two companies VoiceCasting and VOplanet are both involved in the voice over talent industry. VoiceCasting is a full service talent agency, while VOplanet is an audition site where clients and talent can connect directly, or have the assistance of agents. Both companies are doing some very interesting things so be sure to follow Michell on twitter!
What service/product(s) does your company provide?

VoiceCasting - www.voicecasting.com - is a voice over talent agency with extensively experienced agents assisting in all aspects of the voice over industry. This includes casting, booking, directing, coaching and consulting, foreign language voice over and translation services, etc. We have direct experience with top professional and extensively experienced voice-over talent, foreign language speakers and translators as well as a blue chip clientele which spans the globe. We develop mutually beneficial working relationships with clients in search of voice over talent and translators for all mediums as well as experienced voice over talent and translators with in-home studios seeking global representation.

VOplanet - www.voplanet.com - is an online based voice over website which puts clients in direct contact with talent who can provide all of their voice over needs without having to pay an agency fee. Clients can listen to talent demos, view their profiles which include experience/credits, training, studio capabilities, a complete list of audio demos in various categories, personal contact information including phone numbers, email and website addresses OR they can post their project needs directly to the website where they will be provided with their own confidential Audition Screening Room where talent will post custom auditions reading their copy via MP3 for clients to listen to, save the best auditions to their favorites, share the link with their clients and book the talent of their choice directly.

How long have you been in business?

As of April 1, 2009, VoiceCasting has been in business for 31 years, formerly as a full service talent agency in Atlanta, GA - Donna Summer’s Talent. Donna is still involved full-time with the day-to-day business. That agency niched down to voice over only representation about 15 years ago and changed its name to VoiceCasting, a full service talent agency with Donna Summers and Michelle Summers (we are mother/daughter-in-law) as the agents and principals who book talent exclusively for our clients. VoiceCasting had one of the very first voice-over websites on the Internet that offered MP3 downloads for clients, which was created by Robert Simmons, a partner in VOplanet. VOplanet was created in September of 2007 by Donna and Robert as managing partners and Michelle as partner with the purpose of allowing clients and talent to directly contact each other. Michelle and Donna act as agents/Talent and Client Liaisons and Robert is Tech Guru.
What is your elevator pitch?

 VoiceCasting is a full-service voice-over talent agency that serves an elite list of loyal clients and represents the top union, non-union, and financial-core talent globally. We cater to our clients by personally helping them find the best voice-overs for each of their projects.

VOplanet is a membership audition site where clients come to find the best VO talent on the planet. Clients can contact and work directly with talent on VOplanet, or they can have the assistance of full-service experienced agents and tech support on-call to help them with their casting needs.

We work closely with both our clients and our talent on both sites in order to provide the best service available, bringing their projects in on time and on budget. Our experience, knowledge, superior tech support, excellent talent and direct involvement in the audition process differentiates us from the pay-to-play sites so common on the Internet today.

What marketing tool(s) does your company currently use?

 We use various mediums to market our companies. Having been in business for over 30 years as a reputable company in the entertainment industry, word of mouth has been a great avenue of new business - direct mail/postcards - online talent and client newsletters and surveys - we advertise in both print and web medias - strategic partnerships with various companies which includes cross promotion, banner and link exchanges, sponsorships etc. - viral marketing using social networking sites such as Twitter, LinkedIn, Facebook, Myspace, iMedia Connection, Naymz, Voice Over Xtra, Voice Over Universe, iList, Plaxo, Fast Pitch Networking, Eventful, VoiceOver Casting, Chamber of Commerce and others! We use blogging as a source to draw traffic to our sites, we contribute articles to various print and online newsletters/websites which pertain to our industry - Google Ads - search engine optimization - meet and greet luncheons, trade shows and conventions - we sponsor various voice over workshops and classes that pertain to our industry - cold calling - press releases - we have a referral program - we have written various e-books - community forums - webinars and many other various forms of marketing. We are available for live speaking engagements, workshops, podcasts, and conferencing.

What has been your greatest marketing tool?

 We are lucky enough to afford the luxury of word of mouth as a huge marketing tool. We have worked with high profile and notable clients across the globe who have been very satisfied with our prompt and affordable services and are happy to make recommendations to others about our service and professionally experienced and credited talent. I also feel that staying in contact with our talent and clients via monthly newsletters is a great avenue of letting everyone know what projects we have been working on, new talent that we have available and just saying a friendly hello.

What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges?

To be truly honest with you, I think we are so lucky not to have to face the challenges that many seem to be facing in this changing economy. We have not seen a decrease in our marketing budget and feel that no matter how bad the economy gets - cutting back in your marketing is not the way to stay in business. You must remain firm and constant in your marketing ventures. There are so many creative marketing strategies that many companies can utilize and get the most from their marketing dollars especially with the online technologies available in today’s economy. Marketing our talent to our clients will always remain a top priority for us.

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online?

This is a great question and confirms what I was saying in my last answer… This kind of marketing is something that any company can do on a daily basis and costs them - many times - next to nothing. Combine the tools offered online and through these social networking sites with even the smallest of marketing budgets and you have a pretty powerful marketing plan for your company. Being creative and staying on top of and ahead of the trends for your specific industry will give you the advantage. These new online tools and social networking sites are indeed an important part of our business. We take every advantage of utilizing them to their fullest capabilities and many times contact these very companies about sponsorship opportunities and work directly with these companies to get VoiceCasting and VOplanet the best placement and exposure on their sites and in their newsletters. We just began a strategic partnership with John Florian of www.VoiceOverXtra.com a successful website which also provides a monthly newsletter to thousands of clients and talent across the globe. We established an extremely beneficial sponsorship opportunity including priority banner and ad placements on his website and in his newsletters, we will be writing articles which will be used in various mediums throughout his company website and newsletters as well as other cross promotional opportunities for both of our companies. We take advantage of Google ad solutions. We participate in various fore mentioned social networking websites and newsletters. And I must add that we are always seeking out new mutually beneficial partnerships so anyone should feel free to contact me, Michelle - msummers@voplanet.com, if they are interested in working on a marketing and promotions plan.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

I truly believe that we all need to pull together in times like these. All for one and one for all! NOT everyone for themselves. Come from a place of strength and not from a place of fear and stay positive. We have all seen in the media how badly so many companies have been affected by the recession or have had to go out of business. This is a time to pitch in and hold one another up. One of our favorite affirmations is, “No matter what the state of the economy, it’s always a good time to make money!”. Advertising goes on even in a recession. Our job is to find the niche and add value for our clients and our talent.

Any cost saving tips?

 Don’t be afraid to contact a company about ways you can trade services and cross promote one another - free of charge - while still being of tremendous benefit to one another. Create a network! Offer monthly payment programs to your customers. Create your own economic stimulus offer for your clients by offering them a one time discount on your products/services - every little bit helps. Give back to your community. How can you help other struggling businesses? This is a time to create partnerships! Be creative, be unique, do your research, stay on top of the trends, jump in head first and don’t be afraid to try new things with your marketing and advertising.

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This week we interviewed Assaf Gal from the YCA Solar Light Store.  He has some great insights into how social media can help small business marketing, as well as providing some really cool solar lighting products too!

What service/product(s) does your company provide?

YCA Solar Light Store is a provider of solar powered lights and solar lighting accessories.  This has both B2C applications as well as B2B.

When did you launch your business/how long have you been in business?

We’ve been in business since August 2007.  About six months ago, though, we revamped our website and changed shopping cart software.  Initially we were using Yahoo Stores (designed by SolidCactus), now we’re using Volusion and we’re much, much happier.

What is your elevator pitch?

We’re your neighborhood store, but on the internet.  You can trust us while finding the solar light you need.

What marketing tool(s) does your company currently use?

Google AdWords is just brilliant.  In addition to that we have one of our partners work daily on SEO.  He makes sure our pages are structured properly, we’re optimized for the right keywords, and he’s always adding articles to the directories.  I’ve also opened a twitter account and blog but it’s been a bit tricky nailing down what to write/tweet about.  Those two dropped off our list of top priorities.

What has been your greatest marketing tool?

To date, Google AdWords has been our best tool.  Lately, though, organic traffic has been increasing and it’s without a doubt a direct result of the SEO efforts.

What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges?

We sell solar garden lights.  The biggest challange we see is answering people’s questions with our copy, pictures, and supporting information.  Is it bright enough?  We can’t just tell someone how many LED’s (light emitting diodes) the light has, we have to bring that to human terms.

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online?

Social media is not just a short term trend, it’s a shift in how we use the internet.  Top down publishing is gone, and user generated content, cherry picked/relevant information, and up to the minute information are replacing it.  We haven’t settled exactly on how we’ll be using the social tools, but there’s no doubt they’ll play a major role in how we interact with consumers.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

The recession has had an impact, there’s no doubt.  Two things we’ve noticed are this:1 - It’s not the downturn that’s scary, it’s the uncertainty.  When the Dow jumps 700 points in one day to be followed by a 700 point drop, no one buys anything.  But when things are down but stable, sales keep coming.

2 - If people need a product, they’re going to buy it.  Most of the lights we sell are functional, not just decorative.  Need to light your flag?  Can’t do it with electricity?  Then you’re going to buy one of our solar lights to solve your problem.

Any cost saving tips?

Just pay for what has to get paid for, and nothing else.  That doesn’t mean slash your marketing budget.  You need to market to get your product in front of people.  You don’t need to pay $15,000 for a trade show booth.  Just go as a guest.

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This week we interviewed Justin Williams from Jennings Technologies in Medford, NJ about how his company is marketing their services.

What service/product(s) does your company provide?
We focus on Digital Marketing, Managed IT Services, and Information Security Services. We work with clients in the Philadelphia metro area that have 10-150 employees and help them use technology to save money, make money, and reduce risk.
When did you launch your business/how long have you been in business?

Jennings Technologies has been partnering with clients to deliver innovative technology solutions that help Make Money, Save Money, and Reduce Risk since 2004.

What is your elevator pitch?

Jennings Technologies strives to build lasting partnerships with all of our clients and we strongly believe that it allows us to provide the best possible solution to very important business problems. Honesty and forthrightness help any type of relationship grow strong and it is our belief that a strong relationship is a key factor in helping businesses solve problems through the use of technology. Relationships are the foundation of every good digital marketing campaign, web development project, or IT project we build and implement; if we don’t understand our clients we can’t be the best.

What marketing tool(s) does your company currently use?

We employ a variety of real world and digital marketing techniques for our clients and selves. Some of the tools we use are WebCEO, Google Analytics, Wordpress,Constant Contact, Twitter, Myspace, Google Adsense, and Google Adwords.

What has been your greatest marketing tool?

Google’s suite of tools has by far been our most valuable asset in marketing efforts.
What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges?

Like a lot of growing companies we face the dilemma of a saturated technology market. There are many places to get digital marketing solutions or a managed IT services plan. We stay competitive through strong relationship building and an “As a Service” pricing model. We offer most of our services for one flat rate on a payment schedule that works for our clients.

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online?
We market primarily online. We believe in walking the walk and we implement the same solutions for our company as we do for our clients. We regularly update our website with new content and press releases, we maintain a company blog online called True Colors, we are part of different social media groups like Twitter and LinkedIn, we believe strongly in organic seo and pay per click campaigns, and we are constantly trying to stay ahead of the curve by researching and using emerging digital methods.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

We are hearing worries and financial horror stories from many small and midsized businesses who we work with. Sales are down and budgets are strapped. There is a digital marketing revolution occurring right now that can help you grow your business and in many cases cut marketing costs. We actually wrote a great article on this entitled “Recession Proof Your Business” which can be found on our online publication True Colors.

Any cost saving tips?

Yes. Make sure you invest in a solid presence on the web that helps your business drive in quality leads which create sales for your business. Step outside of the box and get creative. You may be able to replace some of your traditional marketing methods with exciting and powerful methods in the digital world!

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As part of our ongoing interview series with entrepreneurs and small businesses, we interviewed Penny Haynes in Holly Springs GA. Her business, Encouraging Enterprises, Inc. helps its customers through its two websites: CommercialCreationCenter.com, and OnlineCommunityMagazines.com. Be sure to follow @pennyhaynes

What service/product(s) does Encouraging Enterprises, Inc. provide?

Commercial Creation Center - personal assistance plus simple software to create and post audio and video to promote your business 

Online Community Magazines - you offer a complete multimedia marketing and publishing system to every member of your online or offline community
When did you launch your business?    

Started in 2004 with audio/video training, publishing and services

What’s your elevator pitch?   

How do you market yourself to increase your income without going broke? I solve that problem by giving you the most effective and affordable online marketing technologies - video and audio.  My clients get top search engine rankings and create instant rapport with their potential clients.

What marketing tools does your company currently use?

RSS, Audio, Video, Social Media, Social Networks, Advertising

What has been your greatest marketing tool?

RSS/Audio/Video, which give me top Google rankings

What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges?     

The money to expand my reach via more traditional methods, such as hiring a salesperson.  I am working on cross promoting with other entrepreneurs, and am hosting contests and online international events (http://InternationalPodcastingExpo.com).

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online? 

That’s basically ALL the marketing that I do.  Podcasting, Blogging, Articles, Twitter, LinkedIn, Facebook, TubeMogul

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?        

The recession has stopped me from continuing to go to offline conferences and expos.  I did that twice last year, and due to the recession, I haven’t recouped those monies yet.

Any cost saving tips?  

Use RSS, Audio and Video - it’s inexpensive and effective as a marketing tool.  Also, write an ebook, create a free excerpt, and try to get it circulated.

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 As part of our on going interview series with small businesses using social media marketing, we interviewed Leonard Knight of Entrepreneurs of Knoxville (E.O.K). For all the twitter people out ther make sure to follow @eoktown

What service/product(s) does your company provide?

EOK aims to create a culture and climate of successful entrepreneur activity in the Greater Knoxville area by connecting entrepreneurs to the needed resources through the E.O.K. network.  The E.O.K network includes our online community of members, association with other local business resources, and person-to-person relationships to support and create profitable businesses.

When did you launch your business/how long have you been in business?

We launched E.O.K. in the spring of 2008.  The idea started out with a few guys meeting over a cup of coffee and sharing ideas about what projects in which they were involved, with the hopes of creating profitable businesses through the sharing of ideas and potential projects.

What is your elevator pitch?

E.O.K. exists to serve businesses of all sizes and entrepreneurs to equip them with the tools needed for success.  Membership is free and open to anyone.  Basically we try to get a bunch of smart people in the same “room” and talk about what interests the members.  We are not a business card swapping network, but a network of professionals and entrepreneurs trying to start and/or grow businesses.

What marketing tool(s) does your company currently use?

Our main marketing tool is our website, which is a Ning site.  We have weekly meetings covering a variety of topics related to starting and maintaining a business as well as social events for the members to meet and greet each other.  We use a variety of social networks and media to communicate our message and events to the public (i.e. twitter, linkedin, podcasts, etc.)

What has been your greatest marketing tool?

The website and word of mouth.

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online? 

• We created a twitter ID for EOK (eoktown); the website’s activity log feeds the tweets.  Members of EOK reference (eoktown) in their tweets to their followers.  This has generated traffic to our site as documented by Google Analytics.
• We created a linkedin group for EOK.  Linkedin members search for Entrepreneurs or any of the other terms we have in our description.  This group has generated traffic to our site.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

We are a non-profit in the business of helping other small business owners.  We assume the recession will have an affect on us with reduced donations.  We counter this by leveraging volunteers, finding grants, getting the support of foundations, and asking for member donations.

Any cost saving tips?

Offering membership for free and asking for volunteers to promote and direct the daily operations of E.O.K.  People have been very responsive to the service oriented atmosphere of E.O.K.  Basically, the group exists for its members, and they get out of it whatever they are willing to put in.  The grassroots growth has been fun to watch this year, and with the down economy, we only expect our membership to increase.

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Marketing is a challenge for small businesses everywhere, and if you are a small business owner, you are well aware of the hurdles involved. Luckily the internet has tons of online tools that make that challenge easier to face! But wait, what are the best tools? In an effort to answer that question, we are kicking off an interview series with members of the Twitter community. We want to know exactly what challenges small businesses face, and what they are doing online to overcome those challenges.

We interviewed Eric Fransen from Fort Mill, SC (@ericfransen), owner of Klik Marketing: www.klikmarketing.com

First off, what services does your company provide? We offer Search Engine Optimization, Social Media Optimization, Behavior Analytics, PPC Campaign Management and generally any Internet Marketing type service.

When did you launch your business/how long have you been in business? I launched my first Internet Marketing business in 1998. My new venture (founded 2008) is built on the same principles of my previous company except we are focusing strictly on the Internet Marketing side of things and aren’t providing any design services.

What marketing tool(s) does your company currently use? Web Position, Web CEO, Excel, Google Analytics, SEO Toolbar from SEO Book, Custom Manuals for clients

What has been your greatest marketing tool? My most successful marketing tool comes from a combination of current client referrals and people reading our blog postings. After the initial referral we send most people to our blog to give them an idea of how we work. It usually closes the deal before we even get on the phone with them. 

What are the biggest challenges your company faces in marketing its product and what are you doing to overcome those challenges? The Internet Marketing industry is unique in that we are competing worldwide with freelancers, boutique firms, large agencies and everybody’s nephew. So going out there and getting a top ranking for search engine optimization company is a bit harder that getting a top ranking for most other industries. So for internal marketing purposes we don’t focus as much on the search engine side of things. Our goal is to put out good blog posts and take care of our customer base. Our rankings will come over time, but are revenue steam isn’t dependent on it.

A lot of companies are shifting their marketing efforts to online tools and free social media marketing. Has your company made this kind of shift, and if so in what ways are you marketing online? The majority of our marketing is paid for in time. We practice what we preach. Between Facebook, Twitter, MySpace, Blogging, Technorati, MyBlogLog, Friend Finder, etc we dedicate time each day to put out good content for our target market. Training videos will be our next step. We’ll be putting together monthly series that help small business owners do a lot of their own Internet Marketing. We act as their Director of Online Marketing and they will do the majority of the grunt work. It’s not that we don’t want to do this work, but based on our clients finances and their intimate knowledge of their product line we feel we can make better progress by directing their efforts. If they want us to do the work we’ll gladly dig in, but I’m seeing a niche area that we want to specialize in.

How are your company’s sales tactics or way of doing business being affected by this recession and do you have any advice to other small business owners?

Any cost saving tips? We’ve found over the last 10 years of doing business with hundreds of companies that communication is king. As long as we communicate with our clients, give them reasonable expectations and then exceed them they will stick with us. The majority of our clients’ websites are an effective part of their business and they realize through the good and bad times it turns a positive ROI and they need to put money into it, because more comes out of it than goes in. In regards to cost savings tips. We have just released our “We Are Your Online Marketing Department” campaign. The yearly savings are in the thousands depending on the industry, marketing, competition, etc. I believe this type of offering is going to allow us to stand out in a down market. Everybody has to bootstrap it a bit like when they started out. We want to be there to give the business owner or manager the tools to move in the right direction on the Internet Marketing side of things.

If you would like to be a part of our interview series please email us at info@marketingrooster.com, or if you are on twitter DM us @marketrooster.

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Social Media Today has a great post about the immediacy of social media to spread breaking news. Yesterday’s plane crash in the Hudson river has by now reached news stands everywhere, but the first to learn of the crash were those on twitter, who had immediate access to a bystander’s twitpic. Not only was the twitter community immediately alerted, but news sources themselves were then able to trackdown witnesses for interviews due to their twitter activity.

Only thirty-four minutes after Krums had posted his photo online he was interviewed live on TV by MSNBC (video here). Other traditional media also reached out via social media to get hold of eyewitness stories. The Charlotte Observer first sent a news alert via Twitter and then posted several requests on Twitter.

Read the full story here

h/t @renster

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