Build Your Social Networking Group
These days there are a number ways that people can interact via the internet. From groups specifically designed to connect with “friends,” to media and file sharing sites, to corporate networking sites, there are a lot of different ways to connect. But what is the most effective way for businesses to take advantage of these digital relationships? . . . continue reading

Viral Marketing Success Viral Marketing, an aptly named internet phenomenon whose term seems to have lost all sense of irony, is one of the great mysteries for the modern day marketer. If anyone has an exact formula for how to achieve it I’d be happy to hear it, but for now it’s about all I can do to talk a little bit about the phenomenon itself, and perhaps glean some insights into what key factors might contribute to viral success . . . continue reading

Marketing Narrative vs. DialogueThis week’s New York Times Sunday Magazine delved into the marketing and advertising world in today’s media saturated culture. They assembled an elite group of some of the top New York marketing people and had an open discussion about marketing centered around the theme of “screens.” The idea being . . . continue reading