SMB Marketing Resources

January 14th, 2009

Listed below are resources that are helpful marketing tools for small businesses. Marketing as a small business is difficult enough, let alone researching all the tools available to make it easier. This page provides descriptions of the top marketing tools available for small business.

  • Email Marketing Tools 
    • Constant Contact: our top choice for a bulk email manager. When choosing a bulk email provider trust is an important factor, due in large part to the importance of spam compliance when conducting an email marketing campaign .  .  . continue reading
  • CRM
    • Salesforce: Out of the box hosted CRM for the small business owner. Track leads and conversion rates, manage contacts, integrate sales and marketing, and increase channel revenue.
    • Sugar CRM: Open source CRM that gives a lot more customization options and user control. They offer both hosted as well a on site deployments of their software.
    •  SalesGenius: Email tracking tool that provides powerful email campaign tracking statistics.  See when your customers or potential customers open an email and if they click through to your website. Tailor your marketing campaigns more effectively with the rich data set this tool provides.
  • Social Networking
    • Linkedin: Social Network connecting professionals via direct contact or introductions. Provides the ability to find former colleagues and classmates, as well as potential business contacts through established connections.
    • Twitter: Mini blogging site that provides users 140 characters of space to update their followers on what they are doing. Twitter users can follow others to have their “tweets” displayed on a home page . . . continue reading

 

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