Constant Contact is our top choice for a bulk email manager. When choosing a bulk email provider trust is an important factor, due in large part to the importance of spam compliance when conducting an email marketing campaign.  The CAN-SPAM act of 2003 outlines a number of requirements for bulk emailers that small businesses might easily overlook when conducting an email campaign. A tool like Constant Contact ensures that all elements of the compliance act are followed, as well as providing powerful management and tracking abilities.  It facilitates contact management for different campaigns, and allows the sender to see how effective each email is by measuring click-through to links in the email.  For those who aren’t aware of the CAN-SPAM acts specifics, here is a brief summary:

• Header Information must be accurate. All information about the sender must be true and accurate, including routing information, email address, domain name.
• Subject Line- All information in the subject line must be accurate and cannot contain misleading information about the content of the email
• Opt-out method – Most commonly seen as an “Unsubscribe” button at the bottom of the email, recipients must be given a way to be removed from the email list. When someone does choose not to receive further emails the sender must honor their request. This feature is one of the most important for small businesses as it is one of the most easily overlooked aspects of email marketing. Constant Contact provides the link at the bottom of each email and updates all your contacts when they opt out, making it easy to comply.
• Proper Identification and Valid Postal Address – Emails that are advertisements must be labeled as such, and include the sender’s postal address.

Being a spammer not only has legal consequences, but damages your reputation with your customers as well. Using a tool like Constant Contact alleviates that worry, and makes email marketing that much easier.

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